Project Highlights

  • Open Platform

    An innovative and open platform created based on Beauty Chain, that attracts and brings together upstream and downstream applications in the beauty industry.

  • Beauty Ecosystem Coin

    Beauty Ecosystem Coin(BEC) is the token used within the ecosystem and acts as the incentive for users, honey workers, application developers as well as upstream and downstream companies.

  • Focus on female communities

    Beauty Chain platform will be the next generation of female content information sharing platform. It is committed to inviting companies working in the female markets to join force building the world's leading female content information sharing platform.



Content ecosystem

Beauty Chain content platform participants mainly consists of three roles: content creator, content disseminator, and content consumer. Content creator creates quality content, content disseminator promotes content that interested them, and content consumers consume their favorite content. These three roles both can be interacted with and transformed into each other. The three together form a platform closed-loop, pushing forward of Beauty Chain on platform development.

BEC, as a token in Beauty Chain ecosystem, runs through the entire life cycle of content creation, dissemination, consumption, and maintains the entire ecosystem operation. With Beauty Chain smart contract, users’ contributions to the community are rewarded in form of BEC.



Alpha - Beauty Chain ecosystem core DAPP

Alpha is an official solution of Beauty Chain in fashion and pan-entertainment content industry. It is a Beauty Chain’s DAPP built with blockchain based and focused on Beauty content platform. Alpha is currently a code number, and it is expected that in November 2018, we will officially launch Alpha’s products. Alpha’s service scope includes information aggregation and distribution, content creation and dissemination, etc. It provides users with life-cycle support for content creation, dissemination and consumption. Alpha uses blockchain technology to rationalize the distribution of benefits among the entire ecosystem participants.


Incentive Scheme

The overall amount of Beauty Ecosystem Coin is 7 billion and will be distributed per

  • Community Awards

    to reward users and Beauty Chain
    partners for their contribution, in-
    cluding participation in the con-
    sensus-building process and
    maintenance of the Beauty Chain

  • Foundation Operation

    reserved for operating
    expenses of the Founda-

  • Late Stage Ecosystem

    to support further devel-
    opment of the Beauty
    Chain community and

  • Founding team and core

    For founding team and core

chart chart

How to Obtain BEC

  • By participating in the consen-
    sus-building process and jointly
    safeguard the stable operation of
    the Beauty Chain platform

  • Actively participate in
    content creation and
    community building, etc,
    and receive BEC as

  • Circulation ​​within the
    scope of compliance

  • Incentives for other

Beauty Chain Development Roadmap

roadmap roadmap


Ryan Cheung

Ryan Cheung

Ryan Cheung | Founder & CEO of PressLogic, youngest Director of Leonteq Securities in Asia. HKU

Mr. Ryan Cheung was graduated from The University of Hong Kong. He has vast experiences in Fintech (Financial technology) industry. He started his career in Commerzbank AG in the Equity Markets and Commodities Department. At his age of 26, he joined Leonteq Securities AG as the youngest Director in Asia, responsible for structured solutions business and expanding its Asia franchise. Leonteq was a leading and disruptive expert for structured investment products supported by its market-leading technology platform.

After that, Mr. Ryan Cheung founded an internet company and sold it within 10 months of launching. He founded another successful internet business “PressLogic”, which developing a proprietary AI system for managing media network, he managed to close a series A funding from Meitu after one year of launching. Mr. Ryan Cheung has discovered the world of cryptocurrency during his investment banking life back in 2012. The innovation and disruptive power of blockchain technology has pushed Mr. Ryan Cheung as early investor in Bitcoin and started absorbing as much knowledge as possible about cryptocurrency.

Edward Chow

Edward Chow

Edward Chow | Founder & CTO of PressLogic, expert in cyber security and cryptography. HKU

Mr. Edward Chow was graduated from The University of Hong Kong. He has vast experiences in Security and Cryptography. He has been focusing at software development and security consultancy for traditional banks and financial institutions. He was responsible for large amount of system implementation tasks for clients including HK Government and banks. He co-founded the successful internet business “Presslogic” and assembled a team of over 20 developers to create a proprietary AI system for managing media network. He discovered the world of cryptocurrency during his study in the area of cryptosystem and payment protocols in 2012. He has been absorbing as much knowledge as possible about blockchains and decentralized systems ever since. He leads the development at Finchain and implemented smart contracts behind the Finchain platform.

Cherry Liu

Cherry Liu

Cherry Liu | Investment Manager - Hang Seng Bank

Cherry Liu was graduated from the University of Hong Kong. She joined Hang Seng Bank as Management Trainee of Retail Banking & Wealth Management. She was an Investment Manager at Insurance Investment Team in 2014, where she assisted the Chief Investment Officer in determining and implementing investment strategy.

Yan Xun

Yan Xun

Yan Xun | Retail Director - Seager Inc

Mr. Yan Xun graduated with a Bachelor Degree in Finance from Singapore Management University. He started his career in APS Asset management in 2010 as an investment analyst for high-yield Asian Credit. He joined Commerzbank in 2011 in the Fixed Income Sales & Trading department. Thereafter, he joined Seager Inc as Retail Director, managing the retail business units for both offline & online channels across the group for the Singapore & Malaysia operations. Seager is a leading retailer and distributor in SE Asia, with 200 staff and over 500 points of sale across South East Asia.

Technical Advisors

Ryan Cheung
James Lei | Founding R&D program director at Hong Kong Applied Science and Technology Research Institute (ASTRI)

Dr. James Lei is a seasoned researcher, inventor, entrepreneur, and visionary leader. He is the founding R&D program director at Hong Kong Applied Science and Technology Research Institute (ASTRI) for pioneering research work in the distributed system, AI and machine learning, blockchain and DLT, cloud computing, big data, financial technologies, media, networking, software and system. He is the principal scientist and chief architect contributed to several dozen technology transfers with big commercial impact. He is the program committee member of MSc program on Financial Engineering at Chinese University of Hong Kong, teaching faculty for the course Blockchain for Financial Applications at Hong Kong University of Science & Technology, and program committee member for Financial Technologies at Hong Kong University.

Ryan Cheung
David Chan | Head of Cyber Security, HSBC Group HK

David Chan has over 15 years of experience and strong global industry background in Cyber Security, IT Risk Management and Technology Services. He is currently Head of Cyber Security for a international bank overseeing the IT security standards for the group. David has a solid experience on enforcing risk management policies to meet financial institution’s security standards. Prior to his recent position, he was a senior managing consultant in an international consulting firm managing large amount of system implementation tasks of Government, traditional banks and financial institutions. He was also the lead auditor and penetration test expert to perform ethical hacking on many critical systems used in the Government and banks

Professional Certifications:

·ISO 27001 Information Security Management System
        (ISMS) Lead Auditor
·ISO 20000 IT Service Management Systems Auditor
·ISO 31000 Certified Risk Professional
·Certified Information System Auditor
·Certified Information System Security Professional
·Certified Information Security Manager
·Cisco Certified Network Associate (Security)
·Project Management Professional
·CSA STAR certified advance auditor
·Certified Ethical Hacker
Ryan Cheung
Leon Kam | Co-heads of Asia FX emerging markets of GFI Group

Mr. Leon Kam studied in Bachelor Degree in Economics and Finance of The University of Hong Kong. He started his career in BNP Paribas. In 2008, he joined ICAP Group and rotates his role in different regional emerging markets, such as Taiwan, South Korea, China, Singapore and Hong Kong. Mainly introducing onshore counter-parties participating offshore markets to provide liquidities and arbitrage opportunity between different parties, as well as act as a proxy for central banks on market intervention in offshore markets. He returned to Hong Kong in 2012 joining GFI Group. Leading a team specialized on CNY non-deliverable forwards market provider, capturing as high as 40% of market shares in inter-bank trading volume, guiding and developing a proprietary trading platform for banks to match their currency position swapping.


Beauty Chain Announcement: Bulletin on the Progress of BEC's New Smart Contracts and Exchange Trading Rollbacks 20180502

update:2018-05-02 18:20:20

The Beauty Chain Foundation's progress on the three issues that we are currently concerned about is as follows:
1. About the exchange rolled back the BEC transaction: The OKEx Exchange has started to roll back the abnormal BEC transactions that occurred Hong Kong time on April 28th, rolled back the USDT price at the time of the transaction and gave the user 10 %USDT compensation. The rollback was completed on April 28, Hong Kong time.
2. About the new smart contract mapping work: Hong Kong time on April 25, 2018, the Beauty Chain began to map BEC 1:1 to a new smart contract. The attacker's account balance will not be mapped. Given that BEC disperses more addresses and the Ethereum channel congestion, and other factors, after work The personnel worked day and night, and the Beauty Chain finally completed the mapping of all BECs on the early morning of May 2. For questions regarding the mapping process, contact
There are BEC and BEC2 in Bec Wallet. Bec Wallet will delete BEC2 and keep BEC (new contract address). In the latest version of Bec Wallet will only support BEC (new contract address), so please download the latest version Bec Wallet.

New contract address of BEC:0x3495ffcee09012ab7d827abf3e3b3ae428a38443
3. About the exchange to restart the BEC transaction: We have already contacted the OKEx exchange to start replacing the new smart contract. After the exchange is replaced, the BEC trade can be restarted.
We apologize for the inconvenience caused by the suspension of the BEC transaction. The BEC will also return to everyone with a new attitude. Thank you for your support and trust in the Beauty Chain!

Beauty Chain Foundation May 2, 2018

Beauty Chain Announcement: Announcement of Smart Contract Security Issue in BEC 20180423

2018-04-23 13:20:02

At 13:18 on April 22, 2018, BEC’s prices fluctuate significantly due to the smart contract safety issue on the BEC. After the study by the Beauty Chain Foundation, the Beauty Chain has suspended all transactions and transfers.
This security issue will not affect the number of BEC in your wallet. We are also actively communicating with the Exchange OKEx to provide better solutions for everyone.
We will release new smart contracts as soon as possible. In order to safeguard the interests of everyone, we have reached an agreement with the OKEx Exchange. The trade fair will roll back to 13:18 on April 22, after this time all transactions generated in the Beauty Chain will be Cancellation, purchase of BEC digital currency will be returned in the same way; at the same time, our new smart contract will be 1:1 mapping with BEC to ensure that the number of existing BEC before this time will not be affected. We will communicate with OKEx Exchange resume BEC trading as soon as possible.
We apologize for the adverse effects of this incident on OKEx, the majority of Beauty Chain supporters and exchange operators.
Beauty Chain Foundation

Beauty Chain Foundation April 23, 2018